Creators. Players. Performance.

Influencer & Performance Marketing for iGaming and Sportsbooks

Factory 351 is a digital marketing agency that thrives at the intersection of creativity and performance. We specialise in connecting brands from the online gaming and sports betting world with the right influencers — people who speak to their communities with credibility and energy.

Book a discovery call See how we work

+250Creators activated

30M+Monthly reach

93%Partners who renew

What we do

A tight stack of services built for regulated, fast-moving markets.

Influencer Marketing

End-to-end creator programs for iGaming and sports betting brands.

Creator scouting & vetting across Twitch, YouTube, TikTok, X
Contracting, briefing, and content QA
Tracking, promo codes, revenue-share setups
Always-on & burst campaigns

Premium Media & Placements

Media planning and buying in high-intent environments.

Takeovers, sponsorships, content hubs
Publisher relationships in key markets
Programmatic + direct deals
Creative studio support

Performance Strategy

From visibility to acquisition to retention.

Funnel design and event tracking
Analytics dashboards and benchmarks
Compliance-friendly attribution
Transparent reporting

iGaming & Casinos Sportsbooks Esports Fantasy Sports Affiliates

How we work

Every campaign is built around real data, transparent communication, and a sharp understanding of how audiences move across the web.

Data in, ideas out

We start with market and audience signals, then pair them with creative angles that genuinely fit each creator’s voice.

Right creator, right moment

We match brands with creators who hold trust with the exact players you want to reach — no spray-and-pray.

Performance, not promises

Clear goals, clean tracking, frequent feedback loops. You’ll always know what’s working and why.

Proof in motion

Creator-led launch for a new sportsbook across two priority markets. We combined top-tier streamers with niche tipsters and a handful of themed content drops.

CTR lifted by 42% vs. paid social
First-time depositors up 31% month-over-month
Cost per FTD down 26% after optimisation sprint

Detailed case studies available on request.

Brands we’ve worked with

Trusted by leading casino and sportsbook operators worldwide.

Fat Pirate Bet And You Paripesa Lsbet 20Bet Pribet Lebull Kikobet Twin CasinoAndYou Rabona Dbbet OlympusBet Boomerang Optimbet

Our Team

People who blend creative instincts with performance discipline.

Start a conversation

Tell us where you want to win. We’ll come back with angles, creators to consider, and a plan to test quickly.

HQ: Remote-first, EU/UK time zones
Compliance-aware workflows
Flexible commercial models: flat, CPA, rev-share