Creators. Players. Performance.

Influencer & Performance Marketing for iGaming and Sportsbooks

Factory 351 is a digital marketing agency that thrives at the intersection of creativity and performance. We specialise in connecting brands from the online gaming and sports betting world with the right influencers — people who speak to their communities with credibility and energy.

Book a discovery call See how we work
+250Creators activated
30M+Monthly reach
93%Partners who renew

We pay our influencers daily

Daily payments. Fast. Clear. Reliable.

We work with flexible collaboration models, from fixed promotional campaigns to daily performance-based partnerships. For CPA deals, we pay between €50 and €250 per qualified acquisition, with clear daily tracking and transparent reporting.

What we do

A tight stack of services built for regulated, fast-moving markets.

Influencer Marketing

End-to-end creator programs for iGaming and sports betting brands.

  • Creator scouting & vetting across Twitch, YouTube, TikTok, X
  • Contracting, briefing, and content QA
  • Tracking, promo codes, revenue-share setups
  • Always-on & burst campaigns

Premium Media & Placements

Media planning and buying in high-intent environments.

  • Takeovers, sponsorships, content hubs
  • Publisher relationships in key markets
  • Programmatic + direct deals
  • Creative studio support

Performance Strategy

From visibility to acquisition to retention.

  • Funnel design and event tracking
  • Analytics dashboards and benchmarks
  • Compliance-friendly attribution
  • Transparent reporting
iGaming & Casinos Sportsbooks Esports Fantasy Sports Affiliates

How we work

Every campaign is built around real data, transparent communication, and a sharp understanding of how audiences move across the web.

Data in, ideas out

We start with market and audience signals, then pair them with creative angles that genuinely fit each creator’s voice.

Right creator, right moment

We match brands with creators who hold trust with the exact players you want to reach — no spray-and-pray.

Performance, not promises

Clear goals, clean tracking, frequent feedback loops. You’ll always know what’s working and why.

Proof in motion

Creator-led launch for a new sportsbook across two priority markets. We combined top-tier streamers with niche tipsters and a handful of themed content drops.

  • CTR lifted by 42% vs. paid social
  • First-time depositors up 31% month-over-month
  • Cost per FTD down 26% after optimisation sprint

Detailed case studies available on request.

Leadership. Vision. Execution.

From our CEO

“I build, lead and move projects forward with impact. I see entrepreneurship as the art of turning ideas into momentum. Leading is more than managing — it's setting direction, inspiring teams, and ensuring every goal becomes tangible results. I believe in disciplined execution, fast decisions, and projects that leave a mark. Every company I run reflects that commitment: focus, clarity, and real impact.”

Meet some of our influencers

The faces behind the impact. The talent powering our campaigns.

Portuguese language

Photo of Babi

Babi (PT)

1.100.000 followers

Portuguese content creator

Photo of Sr. Mirtilo

Sr. Mirtilo (PT)

632.000 followers

Portuguese content creator

Photo of Argelino

Argelino (PT)

167.000 followers

Portuguese content creator

Photo of Manuel João

Manuel João (PT)

35.000 followers

Portuguese content creator

Photo of Andrezinho

Andrezinho (PT)

42.400 followers

Portuguese content creator

Photo of Anuska

Anuska (PT)

43.200 followers

Portuguese content creator

Other languages

Photo of Diego

Diego (IT)

200.000 followers

Italian content creator

Photo of Armando

Armando (IT)

262.000 followers

Italian content creator

Photo of Giulia Procopio

Giulia (IT)

443.000 followers

Italian content creator

Photo of Francesca

Francesca (IT)

235.000 followers

Italian content creator

Photo of Eko

Eko (DE)

218.000 followers

German content creator

Photo of Elisa Angius

Elisa (IT)

218.000 followers

Italian content creator

Photo of Millie Poli Fardella

Millie (IT)

98.800 followers

Italian content creator

Photo of Irene Ferrario

Irene (IT)

43.200 followers

Italian content creator

Photo of Nicole Sanna

Nicole (IT)

60.400 followers

Italian content creator

Photo of Samuela Nocera

Samuela (IT)

56.600 followers

Italian content creator

Photo of Debora

Debora (IT)

26.900 followers

Italian content creator

Photo of Veronica

Veronica (IT)

21.800 followers

Italian content creator

Photo of Diana Squin

Diana (IT)

49.500 followers

Italian content creator

Photo of Arianna Gallizio

Arianna (IT)

19.200 followers

Italian content creator

Photo of Alessia Di Lorenzo

Alessia (IT)

14.200 followers

Italian content creator

Photo of Ryan Greco

Ryan (IT)

37.500 followers

Italian content creator

Photo of Giorgio Nuzzolo Real

Giorgio (IT)

30.200 followers

Italian content creator

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Grow with Factory 351

Become a Factory 351 affiliate

Join our affiliate network and gain access to selected campaigns, performance tracking, transparent reporting and partnership opportunities across multiple markets.

Fast onboarding Create your account and submit your application online.
Clear tracking Follow clicks, conversions and campaign performance.
New opportunities Access campaigns suited to your traffic and audience.
Register as an affiliate

Start a conversation

Tell us where you want to win. We’ll come back with angles, creators to consider, and a plan to test quickly.

  • HQ: Remote-first, EU/UK time zones
  • Compliance-aware workflows
  • Flexible commercial models: flat, CPA, rev-share
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